Frugal Advertising for Entrepreneurs

How many e-mail messages do you send on a daily basis? You're probably losing out on an easy, cost-effective marketing resource. Seize the opportunity to advertise your business to a strongly targeted market without spending a penny by utilizing your e-mail trademark line.

If your email trademark line simply contains your name as well as contact details, you're missing out on marketing to e-mail receivers that have selected communications from you.

These people are essential members of your unofficial marketing network. They are your leads, clients, press contacts as well as colleagues. Your signature line is the best, unobtrusive area for a special promo pitch.

Attempt these methods to turn your "sign-offs" in to sales:
Highlight exactly what your business gives.
Offer an incentive for receivers.
Use the connected website address for the incentive, if it's even on your website.
Play with eye-catching typefaces as well as colors.
Use less than 64 characters/line so that words don't wrap to a new line.
Create a "trademark" for different classifications of recipients.

When you're an entrepreneur in today's marketplace you need to be imaginative and innovative to buck the "big boys" on the block. I suggest that every business owner read concerning the life of P.T. Barnum to get a better understanding of a definitely terrific business owner.

It isn't really always the almighty dollar that acquires the best marketing for our business; it's the greatest IDEA that makes you stand out in the group.

Online Strategies That Work