Last time we looked at ways to use other people’s products as a free offer on your lead capture page. Now let’s look at ways you can create your own products.
Just as you search for affiliate type products that are of interest to your audience you will want to approach creating your own product with a similar concept in mind. Therefore it is important to research product ideas that will directly impact and/or benefit those who are part of the niche community you are building.
Some options are to 1) create a new product of your own from scratch, 2) use PLR material to help you recreate your own product, or 3) hire someone else to create your product for you.
To create your own product from scratch I suggest you identify if there is a need for the product you want to create by identifying the problem and the specific solution you can offer. Be careful not to create a product and then later find out there is not a real need for what you have.
Next, I recommend you look at similar products that other people have created, perhaps affiliate products. Take a look at how it is designed and formatted to get ideas for creating your own.
If you feel comfortable you can create a similar product like the examples you have looked at, then by all means go ahead and get started with developing your product. Otherwise, you may want to consider using PLR content to create you product to offer with your squeeze page.
When using PLR to create your product offer I recommend you carefully plan out what you want to include. Creating an outline first can be very helpful in structuring your product offer. Again, refer to other sample products.
In addition, be careful to review what type of rights the owner of the material has granted when using their product. You will want to check if you can use it “as is” or if changes are allowed. I typically recommend finding a product you can recreate into something of your own. Just make sure the resell rights allow this change.
Finally, you might want to outsource your product offer and if so, there are a number of freelance sites you may consider for this. Just to name a few, there’s Elance, Odesk and Freelancer and many others. You may search online for these and additional freelance sites.
When outsourcing, be sure to give very specific instructions of the product you would like to have created. Also, I recommend hiring someone who has positive reviews listed. In addition, interview applicants very well and ask to see samples of their work.
Next time we will take a look at email marketing and how you can craft your email messages in an auto-responder after you capture the lead using the steps we have discussed.
Tuesday, December 18, 2012
Monday, December 17, 2012
An important part of setting up a squeeze page or lead capture page is deciding what you will offer to those who actually request to receive information from you. Let’s take a look at what type of products you might offer those who join your list.
You could offer:
Free Reports
Free Ebooks
Free Designs or Templates
Free Graphic Packages
Free Video Guides
Free Tutorials
Free Sample Chapter (from a paid product)
Free e-Courses, Newsletters, Magazines
Other Helpful Tools and Low Cost Resources
When it comes to your product there are basically 2 things to consider when looking for something of value to offer. First, you can find something that has already been created by someone else which you believe is a high quality item for your subscriber to receive. Second, you can create something yourself which you feel is of very high quality.
If you decide to use a product that already exists, you might look at PLR (private label rights) content. Private label material is pre-created content that is available for resale, either with “transferable” rights (where you are allowed to transfer the right to sell the product to your customer) or with personal rights where only you are allowed to sell or distribute it.
Again, it is important to purchase high quality reports, articles, ebooks and other material that is relevant to your list. Then, spend some time re-packaging the content so that it’s an improved version of the original, and customized so that it showcases your personal style and brand. And yes, there are some PLR products that include rights for you to give item away for free.
Also, when looking at existing products you might consider offering other third party products to your list, where you will earn a commission each time one of your subscribers purchases the product using your referral link. These might be products of a very low cost or come with a free trial period which would be ideal for a basic squeeze page offer.
To begin, visit http://www.ClickBank.com, http://jvzoo.com or http://www.PayDotCom.com and review products relating to your market from within their marketplace. With these three resources alone, you will have an unlimited number of products available to offer and promote, covering many niche markets. While these are certainly not the only places to find affiliate products you can use in your business, these are a great place to start.
Your FREE lead capture page http://bit.ly/SY8qEI
In the future we will take a closer look at you creating your very own products to use with your squeeze page.
Thursday, December 13, 2012
It’s time for us to take a closer look at what is necessary to build an effective list of email subscribers. It does not matter if you are new to internet marketing or not, to create and maintain a successful business you must focus your attention on growing your list.
For those of you who are new to online marketing I encourage you to not delay beginning this process. This is by far the number one mistake that most internet marketers will admit they made in their business.
In the coming days we will look at the various components of building a list. We will examine this step by step. My desire is to give you a method you can follow to get this process in place so you can begin adding subscribers and connecting with them.
To get things rolling, you will need to set up what is referred to as a lead capture page, often called a landing page or squeeze page. This is typically a page with a small box on it where a person can enter their email address and name.
Now, for someone to be willing to give you this information you must be able to give them something of really good value. It is best to give an item of perceived high value. In addition, I suggest you give this away free or at a very low cost.
Keep in mind your goal is to gain a list of followers with whom you can build a relationship, share your knowledge, and offer other products that will meet their needs in the future.
The initial free gift we sent you is a great resource for creating this capture page. In case you missed it I’m including it here.
ð http://bit.ly/SY8qEI
Next time we will take a look at ways to find something you can offer to those who opt-in (give email and name) to your lead capture page. We will explore some of the options available to you that will make it easy for you to get this setup.
Wednesday, December 12, 2012
You probably have been told to create your website and place a form on it where visitors can join your newsletter or some type of list to receive information from you.
While this method has worked fine for many in the past, it has become more challenging to be successful as an online marketer by just placing an opt-in form on a business website. You may have been advised to offer something of high value to those who opt-in on your site.
Today, this is still probably not enough to attract traffic and build a list. Don’t make the mistake of waiting for the traffic to magically appear and thinking a massive number of people will opt-in to receive your free offer.
Building an online business can be very rewarding. It doesn’t matter whether you're starting a business from home, a local business owner wanting to increase your presence, or an affiliate marketer selling the products of others, you will find there is one key ingredient you must have in place that will determine the success of your venture.
This ingredient is having traffic that enables you to build a list of subscribers. It doesn’t matter what product you have to offer. In fact, whatever marketing strategy you choose to implement for your business it will be depend a lot on having a large amount of traffic or leads flowing in. Otherwise, the business will likely fail.
Having said this I must emphasize the importance of having high quality traffic or better yet, getting high quality leads. By taking the steps to ensure you are getting the right kind of leads you are more likely to enjoy success online.
Quality leads will allow you to build your business and thus increase exposure for your product or service. As a result, you will build your credibility and authority within your niche.
There are many ways to generate good traffic leads and some of these are even free. One thing you must evaluate is whether you will focus on free leads versus paid or both. We will take a look at this in determining the best option for you to consider. Keep in mind whatever action is used it is going to take some work.
I must say I have searched for good traffic leads many times only to become frustrated. In fact, there have been times when I have found only a lack of traffic from the effort I have given.
In our next post we will look at steps you can take to get traffic and build an effective list of subscribers who are interested in what you have to offer.
Thursday, December 6, 2012
4 Ways
A lot of successful web sites depend on returning visitors to justify a bulk of their website traffic. Returning visitors are less troublesome to convert into paying consumers because the much more commonly they return to a website, the more trust they have in that website. The reputation problem just disappears. For this reason, maintain your website visitors coming back to your website with these techniques:
1) Begin a forum, chatroom or shoutbox
When you begin a forum, chatroom or shoutbox, you are supplying your visitors a place to voice their point of views and also interact with their peers-- all of them are site visitors of your web site. As conversations develop, a sense of area will certainly also adhere to and also your website visitors will return to your internet site nearly consistently every day.
2) Start a web log (blog)
Maintain an internet journal, or additional commonly known as a blog, on your site and keep it updated with newest headlines about on yourself. Humans are curious creatures and they will certainly keep their eyes glued to the display if you post fresh information regularly. You will certainly likewise accumulate your reliability as you are showing to them that there is likewise a the real world person behind the internet site.
3) Do polls or studies
Polls as well as questionnaires are additional types of interaction that you must most definitely take into consideration contributing to your web site. They provide a quick method for site visitors to voice their opinions and also to obtain information associateded with your website. Ensure to release surveys or studies that are strongly relevant to the pinpoint market of your website
4) Update often with fresh content
Update your internet site frequently with fresh material so that each time your site visitors come back, they will definitely have something to keep reading on your internet site. This is the most extensively known and most successful approach of drawing in returning website visitors, however this is also the least performed one because of the laziness of webmasters. No one will wish to scan a web site that looks the exact same over ten years, so keep your internet site upgraded with fresh attacks!